Finolex Industries celebrates Rath Yatra with the same zeal in Odisha

Sand art by Mr. Nikunja Kishore Nayak at the Rath Yatra 2017


Pune, 3rd July 2017: Coming forward with the same passion and zeal as every year, Finolex Industries continues to celebrate the grand Shri Jagannath Rath Yatra, putting forward a message of cultural amalgamation as the spirit of business. They organised  free giveaways like waterproof bags, pocket calendars, caps and t-shirts for the  thousands of devotees who participated from all across India to be a part of this Yatra in Odisha. The giveaways were distributed in various locations along the Grand Road, Puri.

The nine days Rath (chariot) Yatra (procession), is one of the largest festival in Puri where a chariot with deities Jagannath (Vishnu avatar), Balabhadra (his brother), Subhadra (his sister) and Sudarshana Chakra (his weapon) leave their house to travel to their aunt’s temple, the Gundicha Temple. The Yatra involves millions of pilgrims who come to be a part of the travel of the deities and help pull the Lord’s chariot along with the other priests.

Finolex Industries also added colour to the festivities by tying up with notable sand artist Sri Nikunja Kishore Nayak to create a 20ft * 20 ft Sandart which led to a higher recall amongst visitors at the Rath Yatra. Additionally, Finolex Industries also hosted an exclusive Bhajan Sandhya on the occasion of Hera Panchami (4th Day of the Yatra) which saw performances from notable artists like Ira Mohanty, Sailabhama Mohanty, Sri Charan Mohanty, Manmath Mishra, Pankaj Pal to name a few. The company has also created artistic 3D Display Zones along the Bhubaneswar-Puri highway with light decoration, sound and kirtan group who will perform every evening for the entire duration of the Yatra.


Finolex Industries distributed bags to the devotees at the Rath


On this occasion, Nitin Kulkarni, President, Sales and Marketing, Finolex Industries Ltd. said, “Our participation in the Shri Jagannath Rath Yatra this year is the largest ever. Our national presence is through our distributors and customers and we make sure we participate in all local level festivals. They not only bring us close to our audience but also allows us to show solidarity with the people of all age groups.” He further added, “The giveaways are keeping in mind the requirements of the devotees through the yatra. It also becomes a way for companies to reach out to the masses and create a brand recall.”

Lakhs of devotees thronged the coastal town of Puri to catch the glimpse of deities re-embodied on chariots on the occasion of Rath Yatra, marking largest-ever religious congregation in Odisha. Finolex Pipes ensures that they participate in such large festivals and encourage the spirit of unity.

Finolex Industries Limited, headquartered in Pune, is the largest manufacturer of PVC Pipes & Fittings with state-of-the-art manufacturing plants at Pune and Ratnagiri in Maharashtra and Masar in Gujarat. Their own PVC Resin manufacturing facility in Ratnagiri, set in technical collaboration with Uhde GmbH, with Hoechst technology, provides a consistent supply of superior quality resin to its pipe manufacturing plants. This ensures that they are able to produce consistent quality products for our customers. The open sea cryogenic jetty, the first of its kind in the Indian private sector, has been the hallmark of our PVC Complex. Finolex Industries is the first Indian PVC Pipes manufacturer to have been awarded the ISO 9001:2008 Certification.

The company’s major strength lies in their skilled workforce. The company recognizes and attributes their operating excellence and success to its employees. Finolex Industries have a widespread presence throughout the country, with a wide network of over 18,000 retail outlets ably supported by dealers and sub-dealers. They work as the extended arm of the company in bringing quality products to the customers. Finolex Industries is build on core values of quality, trust and integrity; these values has helped create an unbreakable bond with both customers and stakeholders.

Finolex Industries believe in “Performance with Purpose” and are deeply concerned about society and our community. The company has been actively working along with Mukul Madhav Foundation, their CSR partner, in contributing to the social and economic development of the underprivileged sectors of society in and around their plants in Ratnagiri, Pune and Masar. MMF’s focus is on women and children in areas of education, healthcare, community development, environment and self-development.

Most recently, Finolex Industries Limited entered the “Limca Book of Records” for the largest number of plumber meets held in one day. The company has also been awarded ‘Water Company of the Year’ by The National CSR Leadership Congress & Awards, India’s most Trusted Brand in the category “Manufacturing – Pipes” by Brand Trust Report, “Excellence in CSR” by Amity Global School, “Support and Improvement in Quality of Education” by Global CSR Excellence & Leadership Awards, “Top 100 Brands in the Architecture and Design Sector” by Economic Times and has also been conferred the BT CSR Excellence Award 2016 in the category “The Physically Challenged.”


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